Although it was not yet in stick form, instead being a mix of oils and waxes with colors in a pot, the Ancient Egyptians wore blue-black and orange-red colors.
Red and wine colored for most women. However, prostitutes wore all sorts of colors but they aren't exactly the ideal style icon in my eyes.
During the time of the emperor Nero, his wife brought fucus into fashion. Fucus is reddish purple and was used alongside wine colors.
The Middle Ages:
Even though make-up was normally condemned, a white face and rose-colored lips was the only style considered somewhat acceptable.
Elizabethan England (Elizabeth I)
White faces but brighter lips. Elizabeth I thought make up could stave off death and cosmetics vendors were considered to be akin to magicians.
Men and women alike wore make up in bright colors - it was supposed to make you stand out from the crowd. Lips were to be pearl-like.